The Outdoor Group shows of Nielsen Business Media draw the buying power of the 26 Billion dollar industry of the active outdoor industry, including hiking, climbing, lifestyle apparel, skiing, adventure travel, endurance sports, footwear, paddlesports and much much more.  The industry is the fastest growing “lifestyle” category in the marketplace, with apparel and footwear driving the business in mountain, coastal and urban centers around the world.  Over 40,000 attendees come each year to both the Outdoor Summer and Winter Market tradeshows, to exhibit, attend and interact over 4 days in Salt Lake City, Utah, home of the 2002 Winter Olympic Games and one of North America’s epicenters for the active outdoor lifestyle